BharatBenz inaugurates new dealership in Jammu & Kashmir

20 December 2021

Expanding its footprint in the Northern region of India - Jammu & Kashmir & Ladakh - Daimler India Commercial Vehicles (DICV), in association with PAL Trucking inaugurated the new BharatBenz dealership in Jammu. It is the first network touchpoint of BharatBenz in the region. The dealerships provide complete sales, service & exchange support for the entire range of BharatBenz trucks and buses.

The dealership also offers a host of value-added features like Driver Lounge, Driver Trainings, Deiselabh (Payback points with customised card for HP Filling station), Cashless zero-dep Insurance, EW up to 8 years, up to 10 year AMC, Proserve Mobile App, 24x7 roadside assistance, vehicle tracking systems and many more. The BharatBenz network in J&K now has an installed capacity to service over 600 vehicles in a month. BharatBenz dealerships are located on the leading National and State highways, providing ease and flexibility to every type of customer. On the National Highways of the Golden quadrilateral North-South & East-West Corridors, the average distance between two BharatBenz touchpoints varies between 140 and 180 km only. Wth this, BharatBenz Services can reach its customers in less than 2.5 hours on these highways.

The opening of the new touchpoint in Jammu, a growing construction hub, reflects the increasing demand for BharatBenz products in the union territories of J&K and Ladakh. Speaking on the inauguration, Mr. Rajaram Krishnamurthy, Vice President of Marketing, Sales, and Customer Service, DICV explained: “With the recent infrastructure boost in Jammu & Kashmir and Ladakh, there is a massive influx of construction projects being undertaken. We thereby anticipate a strong demand of commercial vehicles in the upcoming months from these regions. Capitalizing on this opportunity, we aim to ensure 100% presence in the region and add our touch points to have a total of 7 Service Centres in the UT”. The avant-garde 3S facility at Jammu is spread over 2000 Sq Yard and houses 8 Service Bays, 3S Facility at Srinagar is spread over 1000 Sq Yard to house 4 Service Bays, 2S facility at Rajouri is spread over 450 Sq Yard and houses 3 Service Bays. Mr. Nishant Luthra, Dealer Principal & Managing Director – PAL Trucking: “We look forward to expanding our touchpoints further in order to cover the entire UT of J&K and Ladhak. Customers can place their confidence in the best of sales advisory and state-of-the-art ‘Proserv’ aftersales service and spares support at our facilities.”

Daimler India Commercial Vehicles (DICV), a wholly-owned subsidiary of Daimler Truck AG, Germany, and operating under the umbrella of Daimler Trucks Asia, is a full-fledged commercial vehicle player in India with a brand dedicated to its home market: BharatBenz.